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Margaret Elizabeth McLarty (September 13, 1933 – July 14, 2025), known professionally as Eileen Fulton, was an American actress, singer and author. She portrayed Lisa Grimaldi on the CBS soap opera As the World Turns, which she played almost continuously for 50 years, from May 18, 1960, until the show's ending on September 17, 2010. She also starred on Our Private World (1965), a primetime spin-off of As the World Turns. For her work on ATWT, she received an Editor's Award at the Soap Opera Digest Awards in 1991 and a Daytime Emmy Lifetime Achievement Award in 2004. Fulton appeared in theatrical productions including the original Broadway run of Who's Afraid of Virginia Woolf? She performed a cabaret act at theaters in New York and Los Angeles. She co-authored two autobiographies, How My World Turns and As My World Still Turns. She also wrote a novel titled Soap Opera, and six murder-mystery novels.
Her father's work as a minister caused the family to move frequently. They lived in Mount Holly, Winston-Salem, Boone, Belmont, and Marion. When she was in the third grade, Fulton told her parents, "When I grow up and become a movie star, I'm going to get you a house of your own."
She attended Greensboro College, studying music and dramatics. During her college years, she performed in Candide. Fulton also played an elf in a production of James Thurber's The 13 Clocks. She majored in music. After graduation, her father found her a job working with a local church choir, but she wanted to move to New York.
She was cast as Lisa Grimaldi (then known as Lisa Miller) on the CBS soap opera As the World Turns, first airing May 18, 1960. Fulton originated the role. In her early years on the show, the character of Lisa was married to Dr. Bob Hughes (Don Hastings). That romance eventually failed, but she went on to have seven more marriages.
In the 1960s, Fulton became the first soap actress to hire a publicist. The character of Lisa became hated after a sequence in which she hired a maid to clean the house and went gallivanting about town. When mother-in-law Nancy complimented Lisa on what a nice home she made for her son Bob, the audience became furious, stopping Fulton on the street and slapping her.
She once refused to film a scene where the character of Lisa was being spanked, because she believed it glorified spousal abuse. Another time, when the show's producer and head writer, Irna Phillips, refused to tell her if Lisa was the culprit during a murder mystery, Fulton told her, "We're live–don’t forget. And if you don’t tell me, I'll make up your mind for you on the air."
Her other theater credits include Many Loves, Any Wednesday, Sabrina Fair, Summer of the Seventeenth Doll, Nite Club Confidential, Plaza Suite, It Had To be You, The Owl and the Pussycat, Goodbye Charlie, and Cat on a Hot Tin Roof.
Fulton left As the World Turns for several months in 1964. During her absence, the role of Lisa was recast with actress Pamela King. In 1965, Irna Phillips, the head writer of ATWT, created a primetime spin-off series, Our Private World, focused on the character of Lisa. The spin-off lasted from May 5 to September 10, 1965, before being cancelled. Fulton took several months off before returning to As the World Turns in May 1966. CBS hired a bodyguard to escort her to and from the studio due to overzealous fans.
In 1970, Fulton co-authored her first autobiography, How My World Turns. She also released her debut album, The Same Old World, on the Pan label. She was briefly absent from ATWT in the late 1970s and the role of Lisa was recast with actress Lynn Rogers.
She left ATWT again in April 1983 and the role was recast with Betsy von Furstenberg. Fulton returned 18 months later, first airing on August 3, 1984. She agreed to return when she was promised to have six months on the show, followed by six months off, a more glamorous storyline, and time off for singing and acting appearances. Fans, believing that the "granny clause" as it had become known, was still in effect (which it was not), sent Fulton so much threatening "hate mail" when Lisa's onscreen daughter-in-law, Margo, had a miscarriage in 1986, that she again had to have a bodyguard.
Fulton was nominated for a Daytime Emmy Award for Outstanding Supporting Actress in a Drama Series in 1988. In June 1990, she took a leave of absence from ATWT while she underwent Gynaecology surgery. The role of Lisa was temporarily recast with Jane Powell. In 1991, Fulton received the Editor's Award at the Soap Opera Digest Awards. She took another short break from ATWT in 1992 and was replaced with Maeve McGuire. Jane Powell filled in for Fulton again briefly in 1993 and 1994.
In 1995, she co-authored her second autobiography, As My World Still Turns, to celebrate her 35th anniversary on ATWT. Fulton was nominated for a Soap Opera Digest Award for Outstanding Lead Actress in 1996. She was inducted into the Soap Opera Hall of Fame in 1998.
On June 1, 2000, ATWT aired a special clip montage to honor Fulton and her co-star Don Hastings' 40th anniversaries on the show. In 2004, they both received Daytime Emmy Lifetime Achievement Awards. She was absent from ATWT for a few days in 2004 and the role of Lisa was temporarily recast with Carmen Duncan. Fulton played Betty in the drama film The Signs of the Cross (2005), co-starring with Dan Lauria. She played Joyce Singleton in the drama film Tinsel Town (2005), written and directed by Kenneth del Vecchio. She also appeared as Mrs. Carreck in The Drum Beats Twice (2008), another film written and directed by del Vecchio.
The cancellation of As the World Turns was announced in December 2009. In May 2010, ATWT aired a tribute episode, celebrating Fulton's 50th year on the show. In the episode, the show's younger cast members re-enacted classic scenes of Lisa and Nancy (Helen Wagner). Fulton remained on the show through its cancellation, but she only appeared briefly in the final episode, airing September 17, 2010.
In 2010, Fulton performed her cabaret act at Don't Tell Mama in New York. In April 2011, she brought her act, titled "Blame It on My Youth," to the New Hope Cabaret in Pennsylvania. In July 2011, she played Mrs. Higgins in a Connecticut Repertory Theatre production of My Fair Lady, co-starring with Terrence Mann.
Fulton was an investor in the New York Stars women's basketball team.
She married her first husband, Bill Cochrane, in 1957, and they later divorced.
She married her second husband, record producer Danny Fortunato, in 1970. They divorced in 1980. Fulton said that she wore disguises when going to work after their breakup, because she was afraid of him.
Fulton met landscape architect Rick McMorrow at a political benefit. They were married in 1989 and divorced three months later. She said that the marriage was over the day after their wedding.
Fulton died on July 14, 2025 in Asheville, North Carolina from heart failure at the age of 91. Eileen Fulton
| + !Year !Title !Role !Notes | |||
| 1960 | Girl of the Night | Lisa Mae Bailey | |
| 2005 | The Signs of the Cross | Betty | |
| Tinsel Town | Joyce Singleton | ||
| Rose Woes and Joe's | Multiple Woman Customers | ||
| 2008 | The Drum Beats Twice | Mrs. Carreck | |
| 2011 | The Life Zone | Katherine Wise |
| + !Year !Title !Role !Notes | |||
| 1959 | Nero Wolfe | Receptionist | Episode: "Count the Man Down" |
| 1960–1964, 1966–1983, 1984–2010 | As the World Turns | Lisa Grimaldi | Contract role |
| 1962 | Naked City | Janie Daggett | Episode: "The Face of the Enemy" |
| Armstrong Circle Theatre | Episode: "The Secret Crime" | ||
| 1965 | Our Private World | Lisa Grimaldi | Series regular, 33 episodes |
| + !Author !Title !Year !Publisher !ISBN !Notes | |||||
| Fulton, Eileen; Bolton, Brett | How My World Turns | 1970 | Taplinger Publishing Company | 0800839706 | |
| Fulton, Eileen | Take One for Murder | 1988 | Ballantine Books | 0804101949 | |
| Fulton, Eileen | Death of a Golden Girl | 1988 | Ivy Books | 0804101965 | |
| Fulton, Eileen | Dying for Stardom | 1988 | Ivy Books | 0804102007 | |
| Fulton, Eileen | Lights, Camera, Death | 1988 | Ivy Books | 0804102031 | |
| Fulton, Eileen | A Setting for Murder | 1988 | Ivy Books | 0804102082 | |
| Fulton, Eileen | Fatal Flashback | 1988 | Ivy Books | 0804102104 | |
| Fulton, Eileen; Atholl, Desmond; Cherkinian, Michael | As My World Still Turns: The Uncensored Memoirs of America's Soap Opera Queen | 1995 | Birch Lane Press | 1559722746 | |
| Fulton, Eileen | Soap Opera | 1999 | St. Martins Press | 0312203659 |
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